
富邦人壽富鈺通訊處
——TDC團隊識別設計
客戶需求說明:
本次設計委託來自富邦人壽金融團隊,為慶祝成立 20 週年,並宣示團隊邁入新階段的願景。
原本沿用多年的精神標語「Team / Discipline / Commitment」即將轉換為「Create / Dream /Team」,象徵團隊精神與士氣的振興與重整。
設計希望以英文字母為視覺主軸,採用黑白色系展現金融專業與穩重感,同時傳達簡潔有力的品牌印象。另外,三組單字希望呈現並列關係,避免強調過於明顯的先後順序。
Team TDC logo design
Client Brief:
This project was commissioned by the Fubon Financial team to mark their 20th anniversary and to symbolize a new chapter for the team.
The original motto, "Team / Discipline / Commitment," is being refreshed to "Create Dream Team"—a shift that reflects renewed energy and team spirit.
The client requested a typographic-focused design, using a black-and-white palette to convey a sense of professionalism and clarity.
Additionally, the three key words should appear in equal visual weight, without implying a strict sequence or hierarchy among them.

設計提案 Design proposal
