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富邦人壽富鈺通訊處

——TDC團隊識別設計

 

客戶需求說明:

本次設計委託來自富邦人壽金融團隊,為慶祝成立 20 週年,並宣示團隊邁入新階段的願景。

原本沿用多年的精神標語「Team / Discipline / Commitment」即將轉換為「Create / Dream  /Team」,象徵團隊精神與士氣的振興與重整。

設計希望以英文字母為視覺主軸,採用黑白色系展現金融專業與穩重感,同時傳達簡潔有力的品牌印象。另外,三組單字希望呈現並列關係,避免強調過於明顯的先後順序。

Team TDC logo design

 

Client Brief:

This project was commissioned by the Fubon Financial team to mark their 20th anniversary and to symbolize a new chapter for the team.

The original motto, "Team / Discipline / Commitment," is being refreshed to "Create Dream Team"—a shift that reflects renewed energy and team spirit.

The client requested a typographic-focused design, using a black-and-white palette to convey a sense of professionalism and clarity.


Additionally, the three key words should appear in equal visual weight, without implying a strict sequence or hierarchy among them.

​設計提案 Design proposal

TDC logo propose.jpg
CCLIN STUDIO all rights reserved.
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